The app is free to download and every core feature is free. Premium is optional: $2.99 a month, $19.99 a year (with a 7-day free trial) or $39.99 once for lifetime access.
Premium plans
| Plan | Price (US) | How you pay |
|---|---|---|
| Monthly | $2.99 | Every month, cancel any time |
| Yearly | $19.99 | Once a year, first 7 days free |
| Lifetime | $39.99 | One payment, no subscription |
Prices are in US dollars. The App Store shows the price in your local currency before you pay.
What is free, and what Premium adds
| Free | Premium | |
|---|---|---|
| Today’s special days, calendar, weekly summary | ✓ | ✓ |
| Daily notification at your chosen time | ✓ | ✓ |
| Agenda (birthdays, anniversaries) | Unlimited | Unlimited |
| Countries you follow (besides your home country) | 3 | Unlimited |
| Counters and reminders | 10 each | Unlimited |
| Greeting cards and messages | Free designs | More designs, colors, holiday scenes, frames, fonts, sticker packs, up to 6 photos |
| Message tones (heartfelt, funny, formal, short) | ✓ | |
| Birthday card ready the day before | ✓ | |
| Widget in the colors of the day’s card | ✓ | |
| Cards without the “What Day Is It?” signature | ✓ | |
| Ads | None | None |
Cancel or restore
- Cancel: iPhone Settings › your name › Subscriptions › What Day Is It?.
- Restore: in the app, open Premium and tap Restore purchases (for example on a new iPhone).
- If Premium ends: nothing is deleted. You keep your counters, reminders and agenda; you just cannot add new ones beyond the free limits.
Frequently asked questions
Is What Day Is It? free?
Yes. The app and its core features are free, with no ads. Premium is optional.
Is there a free trial?
Yes. The yearly plan starts with 7 days free. You can cancel before the trial ends and you will not be charged.
How do I cancel Premium?
Open iPhone Settings, tap your name, then Subscriptions, then What Day Is It?. The lifetime plan is a one-time payment and does not renew.
Do I lose my data if I cancel?
No. Your agenda, counters and reminders stay. You just cannot add more than the free limits.